Friday, February 29, 2008

Top 10 Ballads for Product Launches

By Shane Schick, Computerworld Canada

As I waited for Microsoft to launch Windows Server, SQL Server and Visual Studio 2008, I imagined how much better the world (or at least the IT industry) would be if some innovative company were to use ballads, instead of dance music, to introduce their breakthrough products. Sure, a lot of IT guys are metalheads, but even the heaviest thrash-rockers have been known to take it down a notch or two occasionally. And so, here's a list of ballads that could help set the tone for a new kind of relationship between vendors and the kind of IT managers they hope to woo. ...continue reading 'Top 10 Ballads for Product Launches'

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