Yahoo to test Google search ads

Yahoo will test displaying Google search ads in a small number of its search engine queries, a move likely to be interpreted as the latest in a series of Yahoo maneuvers to resist Microsoft's acquisition attempt. ...continue reading 'Yahoo to test Google search ads'

Microsoft partners to deliver ads on shopping carts

A partnership unveiled this week between Microsoft, MediaCart Holdings and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continues to struggle with Google to take more of the online advertising market. ...continue reading 'Microsoft partners to deliver ads on shopping carts'